Pinto or Porsche? Sales Tips for ROP Term Life

Sizzle sells! Boost your sales by offering your clients hot products they may not have considered.

I test drove a top-of-the-line model, complete with heated/cooled seats, navigation, smart phone remote start, upgraded leather and all the other bells and whistles. After that I knew I wanted the fully loaded model. I needed the bells and whistles. So why do insurance agents lead with a Pinto when they have a Porsche sitting on the lot?

Offer your clients more than a plain old term life policy. Return of Premium is the fully loaded luxury sedan of the Term Life insurance market! In the early to mid-2000's ROP Term was the hot new rider on the market. Mortgage sales were booming and so were sales with the ROP benefit. Then the mortgage bubble burst, and so did many ROP plans. Now, nearly eight years later, Return of Premium is making a big comeback.

What your clients will love about ROP Term:

• Knowing they get all their money back.
• Having a Paid-Up Death Benefit option at the end of the term.
• The conversion privilege with the ability to roll the ROP Benefit as a lump sum at conversion, drastically lowering the conversion premium down-the-road.
• Not paying money into a policy for 20 years, then being required to drastically increase their premiums for conversion or a new term (another example of why low-cost is not always best).

When presenting your next life insurance solution to a client, provide three options:

1. Low-cost Term Life Insurance
2. Return of Premium Term Life Insurance
3. Permanent Life Insurance